Campaigns

Case Study - Character Day and 50/50 Day

We had the privilege of collaborating with Let it Ripple Documentary Film Studio to amplify their global campaigns, Character Day and 50/50 Day. Our comprehensive outreach strategy was instrumental in scaling these events to over 5 million participants across 125 countries, resulting in 225,000 events worldwide.

Communications Strategy and Implementation
We tailored marketing strategies to resonate with diverse cultures and regions, effectively managing a team of regional outreach directors. Through diligent coordination, including weekly forecasting and pipeline development calls, we ensured a cohesive approach that significantly expanded global participation.

Partner Engagement
Our efforts led to successful partnerships with esteemed organizations such as Facebook, Twitter, U.S. Embassies worldwide, the NYC Department of Education, and the Greater Good Science Center.

Ambassador Program
We established a robust Ambassador program, engaging over 50,000 participants. By providing comprehensive onboarding toolkits and hosting professional development workshops, we empowered ambassadors to independently facilitate Character Day and 50/50 Day events globally, fostering a sense of ownership and community.

Media Outreach and Public Relations
We managed a third-party PR team and were featured in esteemed outlets such as Time Magazine, Good Morning America, and NPR, significantly enhancing visibility. We also managed influencer campaigns with top thought leaders from the positive psychology movement such as Martin Seligman and Angela Duckworth.

Character Day Trailer

Shred Hate: Anti-bullying Campaign

Movement Maker partnered with No Bully to manage the marketing initiatives for their Shred Hate campaign, a groundbreaking anti-bullying movement in collaboration with ESPN, MLB, and X Games. We developed and executed strategic outreach, content, and promotional efforts, amplifying the campaign’s reach and impact to nearly 90,000 students in 130 schools nationwide.

Testimonials

  • “Makenzie gets things done. She brings incredible passion to her work every day and has a keen eye for new opportunities. She brings these into fruition by thinking outside of the box, connecting dots between different partners and networks, and being bold.”

    Sawyer Steele - Let it Ripple

  • “Makenzie is a true powerhouse. Bringing her on board was a game changer. She onboarded an amazing array of incredible partners and speakers for our first-ever digital event which was a great success! Makenzie is passionate about everything she does and it's evident from the quality of work you receive.”

    Orly Whaba - Lifevest Inside

  • “Makenzie brought hard work, enthusiasm, and magic to this movement. We are so incredibly grateful for the beautiful work that she did.”

    Tiffany Shlain