Outreach

We believe in the power of authentic connection to amplify your mission and expand your reach. Our outreach strategies are thoughtfully designed to engage your audience, spark meaningful conversations, and inspire action. From forging impactful partnerships to running targeted campaigns, we connect your vision with the right people and communities.

Whether it’s through social media engagement, email marketing, or collaborative initiatives, our approach ensures your message resonates and drives lasting impact. Together, we’ll build bridges that turn your vision into a thriving, purpose-driven movement.

Step-by-Step Outreach Process

1. Define Goals and Audience
We start by clarifying your outreach objectives and identifying your target audience. Understanding who you’re trying to reach and what action you want them to take is key to creating an effective strategy.

2. Craft Your Message
Next, we develop a compelling and authentic message that aligns with your mission and resonates with your audience. This includes refining your tone, storytelling, and key calls-to-action.

3. Build an Outreach Plan
We create a detailed plan outlining the best channels to reach your audience—whether through email, social media, partnerships, events, or direct engagement. This includes a timeline and clear milestones.

4. Identify and Connect with Key Stakeholders
We research and connect with influencers, partners, or organizations that align with your vision, leveraging their networks to amplify your reach.

5. Execute Campaigns
With the plan in place, we launch targeted campaigns tailored to each platform or audience segment, ensuring your message is both engaging and impactful.

6. Monitor Engagement and Adjust
We track the performance of outreach efforts, analyzing engagement metrics and feedback to refine and optimize the strategy in real time.

7. Foster Relationships and Follow-Up
Outreach doesn’t end with the initial connection. We nurture relationships by maintaining consistent communication, providing value, and creating opportunities for ongoing collaboration.

8. Evaluate and Scale
Finally, we assess the success of the outreach efforts and explore opportunities to scale and expand the impact of your message, ensuring sustained growth and engagement.

This process ensures that every outreach effort is strategic, impactful, and aligned with your broader mission.

Case Study

We had the privilege of collaborating with Let it Ripple Documentary Film Studio to amplify their global initiatives, Character Day and 50/50 Day. Our comprehensive outreach strategy was instrumental in scaling these events to over 5 million participants across 125 countries, resulting in 225,000 events worldwide.

Communications Strategy and Implementation
We tailored marketing strategies to resonate with diverse cultures and regions, effectively managing a team of regional outreach directors. Through diligent coordination, including weekly forecasting and pipeline development calls, we ensured a cohesive approach that significantly expanded global participation.

Partner Engagement
Our efforts led to successful partnerships with esteemed organizations such as Facebook, Twitter, U.S. Embassies worldwide, the NYC Department of Education, and the Greater Good Science Center. Global

Ambassador Program
We established a robust Ambassador program, engaging over 50,000 participants. By providing comprehensive onboarding toolkits and hosting professional development workshops, we empowered ambassadors to independently facilitate Character Day and 50/50 Day events globally, fostering a sense of ownership and community.

Media Outreach and Public Relations
We secured prominent features in esteemed outlets such as Time Magazine, Good Morning America, and NPR, significantly enhancing visibility. We also managed influencer campaigns with top thought leaders from the positive psychology movement such as Martin Seligman and Angela Duckworth.

Thought Leadership and Representation
We coordinated speaking engagements for the CEO at various conferences, elevating the initiatives' profiles. Representing Let it Ripple, Makenzie Darling participated as an ambassador and panelist at prestigious venues, including Apple Headquarters and the Institute of Noetic Sciences, further extending the movement's influence.

Character Day Trailer

Testimonials

  • “Makenzie gets things done. She brings incredible passion to her work every day and has a keen eye for new opportunities. She brings these into fruition by thinking outside of the box, connecting dots between different partners and networks, and being bold.”

    Sawyer Steele - Let it Ripple

  • “Makenzie is a true powerhouse. Bringing her on board was a game changer. She onboarded an amazing array of incredible partners and speakers for our first-ever digital event which was a great success! Makenzie is passionate about everything she does and it's evident from the quality of work you receive.”

    Orly Whaba - Lifevest Inside

  • “Makenzie brought hard work, enthusiasm, and magic to this movement. We are so incredibly grateful for the beautiful work that she did.”

    Tiffany Shlain